WHO WE ARE

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AYYASH-SIGNUM, founded in Amman / Jordan in 1981 by a father and son team, David and Samer, specialises in the hand fabrication of indoor and outdoor signage of the highest quality. From the outset, the management team dedicated the company to raising the quality and standards of sign-making in Jordan and across the Levant region. Soon after founding the company, we extended our mission to include other related services. In 1986 the company joined the British Signs Association.

Our family name AYYASH in Arabic reflects the human value of living according to higher precepts. We wanted our company name both to reflect us personally and to present to our customers the depth of our commitment to our handicraft. Simply put, we make signs as they should be made. The company stands as a dynamic testament to the fact that family values and commercial values can align successfully for more than three decades.

Today, AYYASH-SIGNUM is routinely chosen by major customers spanning a wide variety of industries. We have completed substantial projects for hotels, banks, telecommunications, pharmaceuticals, universities, theatres, and non-profit organisations. As different customers often come with significantly different needs, our work begins with highly personalised assistance at the conceptual stage where good ideas matter. Once the design meets the criteria of all stakeholders, we shepherd the work all the way through to fully realised installation on the customer premises. Moreover, we are committed to meeting demanding constraints, not least of which is ecological concerns.

David Ayyash was born in 1944 in Bethlehem. After graduating with a bachelor’s degree in history from Damascus University, he set out to travel the world. He lived in the Middle East, the Americas, the Far East, and Europe before finally settling in exactly where he began, the Levant. During his travels, he solidified his passion for high-quality, hand-made products of all kinds. Believing that passion and success go hand in hand, he set out to prove it with AYYASH-SIGNUM. Handcrafting his products one at a time, with total dedication, he sees himself making a contribution to the revival of his culture’s role on the Silk Road. Hence the firm’s motto:

Ex oriente lux, so just as light arrives from the East, so may signs. 

Samer Ayyash was born in 1971 in Kuwait. From a very early age he could be found playing with materials, shaping them to reflect his imagination. This childlike fascination with handwork and fabrication grew to a grownup metier. Like father, like son, the saying goes. The seed was nourished and watered. Through his longstanding contribution to AYYASH-SIGNUM on behalf of our customers, Samer has acquired the well-deserved reputation as among the first to master and introduce different and innovative material fabrication techniques to his country, Jordan. For example, Samer was a very early master of neon and acrylic thermoforming for signage in Jordan.

“Materials are like people. They come to the world with different characters. Unless we invest the time and effort to understand them, we will repeatedly fail in our ability to work with them,” says Samer.